Today businesses have to face multiple challenges while designing and marketing their products and services. Running advertising campaigns in electronic and print media are not enough to reach the prospective customers. Irrespective of the nature of their services and products, vendors have to expand their vision and cover digital and mobile devices like computers, mobile phones, tablets, iPads and iPhones. Today having a suitable app becomes critically important to gain potential customer attention in the mobile dominated market.
Businesses have to show their serious commitment to building up an iPhone app. However, it is not possible for entrepreneurs to do it alone. They have to hire experts to design it to represent their business. Here I am sharing a seven step guide that will help emerging entrepreneurs to design and develop useful business solutions to get in touch with potential customers via iPhones.
Start with evaluating the right idea
Like all other individuals in the industry, you must have identified the importance of mobile apps. You are just wondering where you should start from. A deep study of market trends and competitions is necessary before you take on any idea. It’s better to take some help from marketing professionals to understand the ins and outs and missing features. Analyse the whole situation and decide your objectives to develop a good idea.
Plan to monetize and market
Your aim is to earn some good profits after launching this software product. In order to continue to earn, you have to estimate its potential to make profits. Lack of planning increases chances of failure to control revenue generation. A well-designed marketing plan and a backup plan will enable you not only to compete successfully but also to tackle unpredictable trend you may face in the middle.
Initiate with a developer account
As soon as you visit the Store signup as an iOS developer account. This is necessary to officially establish your business app. Account registration is necessary to launch it under your own business name. It makes sense to do it at the start to receive payments or revenue generated from your application.
Show your creativity
Visualise your idea, put them on paper and sketch the outline of design to exactly decide the appearance and features you want to see. Drafting and recognising design features and functionalities will help you to end up with a right plan for navigation, parameters, and modules. Primary planning is mandatory to create an authentic structure that can be shared with developers and designers to precede building and developing the same product.
Outsourcing is not a bad idea
Once you have carried out all the basic steps from idea creation, market search, and drafting product structure, next step is to leave the project to experts. You might be very well aware of designing and developing software; you should outsource such projects to professional who specialises in developing particular apps. If you involve yourself in developing and designing it, you will be eventually suffering from stress. To avoid this you should not assume working with a design agency as a waste of money.
Test it thoroughly to ensure functionality
As soon as you receive this long awaited news from the design agency you may have hired for iPhone application or simply
mobile application development, start testing it thoroughly from every aspect. In addition to information architecture, design, user experience, and logics; you must check everything from the end user perspective. Keep checking all the aspects to ensure its functionality.
Finally, launch and promote
At last, it is ready to benefit your users. It’s time to share it with the world. Review all the guidelines of Apple App store before submitting and launching it. Don’t forget to spread a word about it on social networking sites like Facebook and Twitter. Also, run email marketing campaign to prospective clients, journalists, and bloggers. Market it throughout the media and internet to grasp a maximum number of audience.
Summary:
Whether you are product manufacturer or a seller or a service provider, possessing a suitable mobile and iPhone application is necessary to satisfy your customers.
