The Lagos Fashion and Design Week
(LFDW) 2016 is a celebration of the ingenuity of African fashion. Heineken is
the flagship sponsor of this year’s event christened “Heineken Lagos Fashion
and Design Week”.
Themed 'Connecting the Dots' ,
the Lagos Fashion and Design Week aims to create a conducive environment
for fashion buyers, designers, fashion lovers, models, and
journalists from the world over to network.
LFDW founder, Omoyemi Akerele
noted at a Press cocktail for LFDW that for the year, the team "is looking
beyond fashion to exploring other ways to make the business profitable without
compromising on quality".
The LFDW has over the years
featured the current collections of top and upcoming African designers.
Fashion enthusiasts hoping to see the top five upcoming designers this year
have been touting Tokyo James as the number one contender, we will have to wait
to see.
The Lagos Fashion and Design Week
program will feature
·
Runway Shows
This is the signature moment of
this fashion events; the runway show will take place from the 26th to 29th
daily by 5:30pm-10pm.
The runway shows are intended for
selected designers to showcase the best of their latest collection to fashion
buyers and editors.
·
Fashionomics
Fashionomics is an innovative new
segment of the LFDW, it is set for the 28th of October at 9:30am. This new
platform is meant to demystify financial success in the fashion industry; it
shows participants how to source for funds, create brands, market and business
management.
·
The Fashion Business Series
Since the inception of the LFDW,
the Fashion business series has been an avenue to facilitate conversations of
key players within the African fashion industry.
Due to take place on the 27th of
October from 9:30am to 3pm, upcoming creatives and designers are sure to
converge to network.
·
X-Retail
This section of the LFDW is
intended to enable designers share their knowledge of success in fashion sales.
This exciting platform is slated for the 28th through 29th of October from 11am
to 6pm.
The X-retail platform will
feature vendors selling pieces from collections and various promotional
competitions.
The Heineken Lagos
Fashion and Design Week is here! While the past editions have proven to be unforgettable,
this year’s event has been planned out to be a classic.
If you are visiting Lagos Island from the 28th to 31st of October, we urge
you to join this celebration of African fashion at the Federal Palace hotel.
