Rihanna’s Fenty Creeper dethrones Kanye’s Yeezy as Shoe of the Year.
Rihanna‘s Fenty Puma Creeper has pushed Kanye‘s Yeezy Boost 350 aside to claim the Shoe of the Year accolade at the 30th Footwear News Achievement Awards.
The singer, who was present to receive the honour, wore a pair of the shoes to the ceremony in New York.
She becomes the first woman to win the award.
Creepers are reported to always sell out in hours after each time they become available.
According to Footwear News,the Creeper was sold out in 3 hours when it first debuted last fall .
The Fenty Puma Creeper was the only choice for the 2016 Shoe of the Year: The sought-after honor will be presented at the 30th annual Footwear News Achievement Awards in New York on Nov. 29.
FN selects the shoe of the year based on retail sales, consumer feedback, social media prowess and overall buzz. The award has been handed out just three times: Kanye West took it home last year with his Yeezy Boost 350 sneaker with Adidas. In 2014, tennis legend Stan Smith was on hand to accept the prize for his own hot signature shoe with Adidas.
“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” said Michael Atmore, FN’s editorial director. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”
This year, Rihanna’s Creepers have flooded Instagram feeds, caused site crashes and popped up on eBay the moment the shoes sell out. Fans of Rihanna’s bold, devil-may-care approach to fashion have scrambled to get their hands on a pair of Creepers, which have released in an array of mostly neutral colorways over the past year. But it’s not just female fans who are scooping up the style: Rihanna and Puma have also released the Creepers in men’s sizing with success.
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Title : See The Shoe That Was Chosen As 'Shoe Of The Year for 2016'
Description : Rihanna’s Fenty Creeper dethrones Kanye’s Yeezy as Shoe of the Year. Rihanna‘s Fenty Puma Creeper has pushed Kanye ‘s Yeezy Boost...
